Your accommodation industry has witnessed an explosion previously couple of years as countless hotel qualities are actually offering their visitors online bookings. Online hotel reservations have grown to be the most popular way of booking rooms in hotels as travelers from around the world could make room reservations straight from their house. You will find mainly two ways that it’s possible to make an online booking, namely – Online Travel Agencies (OTA’s) and Booking Directly with Hotels.
OTA’s provide travelers having a wide of selection of accommodation options, letting them make an educated decision by evaluating prices and facilities of various hotels. A few of the popular OTA’s include Expedia, Travelocity, MakeMyTrip, etc. OTA’s provide images of hotels and rooms, information on prices and deals, reviews of travelers, etc which makes it a great deal simpler that people make bookings.
However, despite the fact that getting a name on OTA’s can be very advantageous you can’t ignore the significance of booking on hotel websites. Direct Hotel Bookings attract frequent, loyal leisure and unmanaged business travelers, who concentrate on schedules, and convenience. Hotel websites focus on this audience with increased personalization and loyalty, whereas OTA’s attract various kinds of travelers like infrequent, leisure travelers taking very couple of trips annually and therefore are more cost-sensitive.
A current survey drawn in 2008 states that just 39% of online travel sales are created through online travel agencies (OTA’s), whereas the rest of the 61% are created directly at hotel websites. Clearly, the proportion of travelers making online bookings via OTA’s is under half when compared with bookings made directly at hotel websites.
An growing quantity of hotels now their very own websites having a booking engine mounted on the website allowing individuals to book rooms instantly. By doing this hoteliers can market their hotels straight to their visitors through their websites.
The following are the advantages of Direct Hotel Bookings:
Rise in profits through the elimination of charges of 20-30% billed by intermediary sales channels
Charge of room rates while increasing in quantity of reservations from own website
Manage entire customer experience from shopping, reservation, and publish-stay follow-up
Give a comprehensive offer of options including restaurants, gyms, spas along with other amenities
Offer visitors with increased hotel images, videos along with a full description from the hotel property
Offer better rates and prices without any additional booking charges
Provide confidence to travelers the reservation won’t be lost from a sales intermediary and also the hotel
One big reason most of the clients are using hotel sites to create their reservations happens because hotels have considerably improved their websites supplying better navigation, design and content. Having a comprehensive online booking engine integrated for your hotel site that provides real-time, multi-lingual and multi-currency solution, number of payment options, and security standards you are able to provide utmost easy booking, influencing customers’ making decisions, ultimately reinforcing loyalty.